Any successful entrepreneur will tell you that the key to business success is visibility. You may have a fantastic product that is beautifully packaged and competitively priced, but unless you let the world know about it, you’re not going to sell anything.
There are numerous ways for you to market your business and as small business accountants, we are constantly in discussion with our clients over a wide range of practical marketing techniques and helping them with their business growth, and we’d like to share a few tips here.
Tell a story
People buy brands more than products so how you present yourself can make all the difference in getting people to choose you over your competitors. Consider giving your brand a story behind it, including a reason why you exist and a way of showing how much you care about your customers. Nowadays, more and more savvy consumers choose to move away from faceless corporations and prefer to engage with businesses that they can connect and build direct relationships with. So don’t be afraid to show your passion, talk about the values you stand for and why your business is the one to choose.
Remember, a good brand will sell a product, but a good story will sell a brand.
In this age of technology, having a strong online presence is one of the most important things you can do. Compared to traditional marketing, digital marketing allows you to target a specific group of audience across boundaries cost-effectively and allow you to communicate with customers in real-time. Having a website is essential as it allows you to explain your business, value and services. Another key benefit is it allows your potential customers to check you out and verify who you really are before doing business with you.
Social media can be an effective marketing tool and help to grow your business. Sharing updates and interacting with customers can improve your brand loyalty, the trick is to set realistic goals and choose the appropriate channels to focus on. If you’d like to know more about how digital marketing can help, check out other blog posts in this “How to grow your business” series, particularly:
- How to grow your business: The importance of an online presence
- How to grow your business: Social media
Provide an amazing customer service
In an era where everyone has a voice, having excellent customer service is even more valuable than having a good product. Customer service doesn’t end as soon as the job is done. Consider following up on your customer by asking them about their experience. Simple questions you can ask include:
- Where did you hear about our business?
- Did we solve your issue?
- What aspect was the most satisfying?
- What aspect was the least satisfying?
Never underestimate the power of word-of-mouth marketing; something that can be achieved through great customer service. Going beyond your customers’ expectations can bring in positive online reviews which can lead to more customer conversions. Previously, we have shared a post on How to grow your business: Customer Relationships which goes further to discuss customer retention.
Think outside the box
Can you remember all the major sponsors of the last World Cup or even the sponsors for the matches closer to home? If you could name one, you either have a photographic memory or you have already established a personal relationship with the brand. Knowing those sponsors cannot get every spectator to remember them despite spending millions means big budgets don’t always guarantee success. As a small business owner, you may not have a big budget but you can be highly creative. Use your imagination to create something that is original and best represents your business instead.
Business growth advice from Tax Agility
At Tax Agility, we have experience in getting small businesses going. As specialist small business accountants in London, we know exactly what it takes to better your business.
Give us a call at 020 8108 0090 or use our Online Enquiry Form.
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