For many small business owners, the top priority is always this: how do I get more customers?

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Every small business owner knows that it is risky to rely on a regular base of clients, particularly when customers today tend to change their product or service providers often. The most desired outcome is to have a continuous stream of new customers, with some of them becoming loyal customers and thereby allowing the company to grow and expand organically.

Yet the task of finding new clients is easier said than done.

Traditional approaches to finding new customers – such as cold-calling and door-to-door marketing – require excellent communication and people skills, which not everyone possesses. On the other hand, modern marketing techniques can also be challenging for small business owners who struggle to keep up with the rapid evolution of technology, not to mention that some techniques like email marketing are also restricted by GDPR regulations. With this in mind, our small business accountants aim to discuss and explore a few tips which can hopefully help entrepreneurs like you gain new customers and generate new sales.

1. Finding new customers online

If you are running an eCommerce business, chances are, you have explored many online opportunities and now reap the benefits from your website, social media, online reviews, plus other eCommerce platforms and content tools at your disposal.

But if you run a traditional business, one that doesn’t sell online or has a small digital footprint, can you still gain new customers online? The answer is yes. Technology has indeed created a level playing field for companies big and small. Take a client of ours for example – this is a dedicated transport provider who relies on local business and has a simple website, yet thanks to the internet, he can now identify other local groups and associations that match the profile of his target customers. In addition, he also runs an online pay-per-click campaign targeting people in his immediate vicinity. As a result, he is able to get new clients and can keep building his customer base.

2. Finding new customers through networking

There are thousands of networking groups across the UK, many of which are eager to help business owners build relationships and explore new opportunities among their members.

Networking, at its core, is about building relationships that could produce mutually-beneficial opportunities, including quality leads. As one of our clients put it, “Effective networking is like having a good sales team but without carrying the overhead.” This is so well-said because when you make a new contact, you can potentially reach out to all the friends and business associates whom the individual has made.

Despite its benefits, you must also be prepared to reciprocate, meaning you must be willing to introduce your contacts to people in your network and help them to grow their business, just as they would help you to expand yours.

Recently, there has been a move from traditional greet-and-meet to ‘video-centric’ networking, where members meet and discuss opportunities via video conference calls. Some small business owners find this less stressful than meeting in person and if this suits you better, do give it a go.

3. Finding new customers through engagements

Raising your profile through a series of speaking engagements or getting featured in the news is fast becoming a popular option among small business owners.

Undoubtedly, speaking at a conference or an event – ideally one that is attended by your target audience – is likely to boost your credibility and help to reinforce your position as an expert in your industry. When your prospects see you as an expert, they are more likely to do business with you and become your clients. However, beware that most speaking engagements do not allow you to do the hard sell. Rather, you are expected to share your expert knowledge with the audience, preferably in a fun and engaging way.

Getting featured in the news (which can be newspapers, magazines, on radio or TV) is another way to raise your profile and build influence. While you can certainly contact journalists directly, there are also many PR sites that allow journalists to reach out to the small business owners and get their story across to a wider group of audience.

In addition to sharing serious business insights, you are welcome to pitch light-hearted stories. For example, a client of ours once helped to direct traffic and rescue a swan that was trapped on a central reservation a short distance away from his store – his story was featured in the local news and in the weeks that followed, he had more visitors to his store than ever before.

4. Partnering for success

Teaming up with another business that offers complementary services is a proven strategy that can help you and the partner to broaden product awareness, increase brand recognition and expand customer base, while saving costs for both parties.

The trick, however, is to find a partner who is on the same wavelength as you – having similar work ethics, believing in fairness, respecting and accepting each other’s shortcomings and sharing same goals, which are just some essential elements of a powerful partnership. Before any collaboration, it also pays to conduct due diligence on the other partner, and establish clear agreements and boundaries.

5. Give (some) stuff for free

Everyone loves a good bargain, which is why many of us look for discounts, sign up for a free trial, love a free sample, and shop with companies that provide free shipping, to name but a few. The objective of this is to encourage the prospects (who have received some free stuff), to take up your main services or purchase your products.

At Tax Agility, we also give a free introductory consultation session to new customers who are considering our accounting and bookkeeping service, as well as offering free quotes to customers needing tax or payroll management services. What we do is not unlike an optician giving you a free eye test or a car salesperson allowing you to take the car out for a test drive.

It is widely believed that your prospects respond more positively (albeit unconsciously) when they get something for nothing. For instance, they may believe that you are very generous and they are more inclined to reciprocate your generosity by becoming your customers.

Tax Agility is here for small business owners

At Tax Agility, our small business accountants work in tandem with entrepreneurs across London, Putney and Richmond. Our aim is to help entrepreneurs like you get the business account in order, so you can use the financial data to make informed decisions and grow from strength to strength.

Our services include:

  • Accounting & Bookkeeping: leave your day-to-day finances to us. We will also provide monthly management accounts, prepare statements and help you set-up cloud accounting.
  • Tax: if you are tax-efficient, you will have more money to invest, expand and create jobs in your community. Let us help you with tax planning, tax computation and tax returns.
  • VAT: from VAT returns to manging VAT on import and export goods, we take care of them so you don’t have to.
  • Payroll: As your team grows, outsource your payroll administration to us so that you and your team can continue to enjoy accurate and on-time payslips every month.
  • Management consultancy: take your business forward with practical advice based on financial data and benchmark analysis.

Call our small business accountants today on 020 8108 0090.

Alternatively, you can use the contact us form to get in touch.

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This blog is a general summary. It should not replace professional advice tailored to your specific circumstance.