How to grow your business: The importance of an online presence

cartoon image of two hands typing on a laptopThis is the second in a series of blog posts that will guide you in growing your business, whether through practical advice or with ideas on how you can change the way you work. Each week we will cover a new topic relating to business growth, to help you make the most of your business.

Why is an online presence important?

Regardless of your business – B2B, eCommerce, specialist services or a deli selling cakes and coffee from 6 am to noon – having an online presence is important. Your website is your digital shop window, it is here that your prospects come to verify who you are and your audience gets to know you after clicking on the link from your social media post. It is also here that the decision to work with you or to purchase your product takes place, which is why your website must be functional, appealing and user-friendly.

On the other side of the coin, an online presence is what your audience, prospects and clients expect from you. Many of your current and potential customers are part of a generation of people who have grown up in a world where the internet is part of daily life. Millennials and Generation Z perform up to 61% of their transactions online, and thus a solid online presence is key to interacting with this demographic.

Having a successful online presence requires a solid digital marketing plan, one that can help you to identify your audience, attract them, and provide them with the right user experience when they come to your site. The best way to start is to carry out an audit of your business environment, including finding out what kind of online visibility your competitors are enjoying, what is keeping your audience from converting into paying customers, and what can you do to achieve greater visibility cost effectively.

Keeping up with the times

Nowadays internet access is primarily done through smartphones or tablets, meaning more transactions are performed on these devices every year. Being mobile-friendly is key. If your website is difficult to read or navigate on a smaller device like a smartphone, it can drive away a large portion of your customers. Check your site accessibility on phones and tablets, and consider the possibility of having a dedicated mobile site or even an app.

It’s also worth staying on top of social media trends and checking what’s popular. Look at what content performs well and what platforms are used by your competitors. For example, the creative industries often utilise Instagram, while media and communications prefer Twitter. Don’t just blindly put up post after post though, make sure that you are actually reaching a relevant audience and that they are engaging with your content. You want the ‘views’ and ‘likes’ on your site to turn into actual business at the end of the day.

How to manage your online presence

With technology advancing so fast, it is becoming a real challenge to manage a strong online presence for small business owners. A wise option is to seek help from a professional digital marketer. Get them to use a wide range of tools to help you to identify the digital channels that are best suitable for your business and take the most cost-effective approach.

When it comes to SEO, time and effort are key. Keep your content fresh, professional and insightful. Also, be aware that the chances of getting to the top position overnight are almost impossible particularly if you are after a popular keyword, consider running a paid search campaign instead.

Social Media are the buzzwords. Facebook, Twitter, Instagram, LinkedIn, YouTube are the popular choices. Treat them like a business function by setting the objectives and measuring the progress. If you aim is to drive awareness, but nobody is reading your post, it’s time to consider changing tactics. Again, it may be worth getting a professional digital marketer to help manage your social media and grow your audience.

Business growth advice from Tax Agility

At Tax Agility, we have watched many of our clients go from strength to strength and grow their business every year. As specialist small business accountants, we are there from the start to help our clients improve and create new opportunities. Talk to Tax Agility today to find out how we can help you grow – either call us on 020 8108 0090 or use our Online Enquiry Form.


Crowdfunding concept- 3 hands placing money in a box with a lightbulb floating above it

Is crowdfunding safe?

Crowdfunding concept- 3 hands placing money in a box with a lightbulb floating above itIn recent years, it has become more and more common for startups and small businesses to be crowdfunded – that is, they are funded by a large number of ‘backers’ who donate small amounts of money on websites like Crowdcube and Kickstarter. Crowdfunding usually offers backers one of two things: rewards or equity. The rewards model offers products or other rewards to their investors depending on the amount invested, while the equity model gives out shares of the company. Some investors are simply fans of the company or the product, while others are hoping to make a good profit.

Crowdfunding: the good and the bad

There are numerous benefits to crowdfunding. The most obvious one is that it’s very easy to set up a crowdfunding page on a large platform that attracts good attention from a worldwide audience. Crowdfunding also helps a business or product owner to gauge their product’s popularity at its infancy stage and identify their potential customers, many of whom remain fiercely loyal to the brand or business for a considerably long time since they’re involved with the growing business from the beginning.

So, what are the downsides to crowdfunding? Like any investment, it is never a guarantee for success – and failing to deliver can cause public backlash. Also, two-thirds of crowdfunding campaigns do not reach their goals, meaning the start-up dream ends before a product is realised. Struggle may also happen to well-funded projects. The British firm FFF Ltd raised £5 million on Crowdcube for Sugru, a type of reusable glue, but failed to mention the risks associated with bank loans they had also taken out. The product was not as successful as anticipated, and in May 2018, FFF disappointed investors when they sold Sugru for only £7.6 million to the German company Tesa – that’s £25.4 million less than what they had said it was worth on Crowdcube. As a result, investors face losing 90% of their investment – and just like the crowdfunding was very public, so is the failure.

Should your business rely on crowdfunding?

While crowdfunding seems like an easy way to raise money, it can also be unreliable in regard to how much you can raise, as you can’t predict how many investors will back you. The temptation to offer generous perks for larger investments should also be considered carefully, and if it takes a while to turn your concept into a realistic product, your backers may become impatient.

That being said, crowdfunding definitively has its benefits. Most crowdfunding sites only charge a fee if your project is successful, and the fee is usually fairly low, at around 5%. Large crowdfunding sites have millions of potential backers waiting to make their next investment. In other words, you are taking a fairly small financial risk but also reaching a big audience. The most important thing is to do your research first, check the terms and conditions of each crowdfunding platform available to you, and carefully consider what you can give your backers in return for their money.

Get funding advice from Tax Agility

As with all investors, the people who back your business on a crowdfunding platform are more likely to part with their money if they feel like it’s a sound investment. You should carefully consider what you can offer, and make sure that you have a plan in place for every scenario. With the help of specialist small business accountants Tax Agility, you can work out a solid business plan with a clear strategy.

As experienced London accountants for startups, we can help get your business off the ground, and you can avoid the common mistakes that many enthusiastic business owners make.

Before you take the leap and launch your idea on a crowdfunding platform, call your local London accountants on 020 8108 0090, use our Online Enquiry Form, or pop into one of our offices:


Small Business: Tax Incentives

46869859 - taxes payment day graphic design with icons, vector illustration.If you were to ask a group of small business owners what tax incentives they can enjoy, you are likely to get different answers, as there are quite a few incentives out there and they can be quite confusing. Some may be relevant to you, others may not. To know more about what the UK government offers at present and what schemes are useful to you, it is best to speak with a professional accounting firm for Small Businesses in London like us. At Tax Agility, we can help to advise on tax incentives.


Popular tax incentives that are relevant to small businesses

  • Annual Investment Allowance (AIA) – this is for businesses investing in qualifying investment for up to £200,000.

Example: You’re a sole trader not registered for VAT. You just bought a used van for £2,000 to transport goods. Your profit for the year is £20,000 and this means you can claim AIA on the cost of the van, so your tax will be on £18,000 (which is £20,000 - £2,000).

If you’re VAT registered, you can claim AIA on the cost of the asset less any VAT you can reclaim on the asset.

  • Employment Allowance – introduced in 2014, this allows you to get up to £3,000 a year from the Class 1 National Insurance you have paid.

If you’re using XERO and already claimed the £3,000 Employment Allowance in the previous tax year, then XERO will automatically apply the annual balance of £3,000 in the current tax year.

  • Research & Development Tax Relief – designed to encourage SMEs to invest in R&D by reducing your taxable profit and thereby decreasing your corporate tax.

As a small business owner, you can deduct an extra 130% of your qualifying costs from your yearly profit – in addition to the normal 100% deduction – this makes a total of 230% deduction. Talk to us if you’d like to understand more about Research & Development Tax Reliefs, from what counts as R&D to the different types of relief.

  • Energy Technology List (ETL) – is a list of energy-efficient items which SEMs can purchase and benefit from single-year capital allowances.

Apart from these, there is also a range of Business Rates Reliefs – from Small Business Rate Relief to Relief for Pubs (in England with a rateable value of less than £100,000). Talk to us to find out more.

How important are Tax Incentives for a small business?

Tax Incentives are important for small businesses because they are an effective way to reduce your corporate tax bill, in addition to other ways like paying yourself tax efficiently.

To understand more and see how you and your small business can be tax efficient with tax reliefs, contact us today on 020 8108 0090 to arrange a complimentary, no obligation meeting.

To learn how the tax incentives for your small business, call your local London accountants Tax Agility on 020 8108 0090, or pop into one of our offices:


Debt ratio concept image

What is a good debt ratio?

Debt ratio concept imageDebt ratio, also known as the debt-to-asset ratio, is one of the KPIs used to assess a company’s leverage, and indicate what percentage of the business is financed through debt. There are no hard and fast rules about what debt ratio is ‘good’, as it varies by the type of business you are looking at, but it’s a good measure of the financial stability of a business. A business with a poor debt ratio might struggle to attain finance as lenders could consider them a risk. It can also indicate that the business has problems with cash flow.

How is debt-to-asset ratio calculated?

Debt-to-asset ratio is calculated by dividing the total liabilities (debt) of a company by their total assets. For example, a business with liabilities of £3,000 and assets of £10,000 would have a debt ratio of 30%. If their liabilities were £4,000, it would be 40%. The higher the number you end up with, the higher the ratio – and therefore a higher degree of debt financing. Another ratio used to analyse a company’s leverage position is the debt-to-equity ratio, which compares total liabilities to shareholders’ equity. Again, a higher number means the business is using more leverage, which means they could have a higher risk of financial problems.

What is the ideal debt ratio?

Generally speaking, a ratio of 40% or less is better. Some companies are exceptions to this rule, such as utility companies or banks, but for small businesses and individuals, a low debt ratio is preferable. Do keep in mind that there are times you can use debt to your advantage and that you will often need to take on debt to make your business grow. After all, without investment, you are unlikely to make returns.

How can I improve my debt ratio?

There isn’t necessarily a quick or easy way to improve your debt ratio, but it’s a great goal to have. If you need to lower your debt ratio, consider the following:

  • Don’t take out more loans – or consult someone before you do!
  • Refinance or pay off debts. If you have many loans that are accruing interest, consider refinancing them if it will lower the interest. You could also consider trying to pay off your debts sooner.
  • Get a small business accountant. If you are uncertain of how to improve your debt ratio, sit down with a local accountant who will see the potential in your business.

Tax Agility can help

Debt ratio is one of the many key performance indicators (KPIs) you can use to measure how your small business is progressing. Although a good debt ratio is important, it’s not the only KPI you should use. There are times when you can use debt to grow your business. Getting help from London chartered accountants Tax Agility to tackle your financial management will help you understand where you’re heading, and what KPIs are relevant to your specific business model. As London accountants looking after small businesses and startups, we know how important it is to have someone just down the road who can see you face-to-face.

To learn how you can hack your business finances, call your local London accountants TaxAgility on 020 8108 0090, or pop into one of our offices:


Gross Profit calculations concept

Using Gross Profit Margin to help your business

There are many elements to running a business, but the main one is to ensure that you are making more money than you spend. For businesses that have large, multiple outgoings, such as builders and mechanics, it can be an effort to keep track of the money spent to keep business going. However, you need to make sure your work is priced in relation to how much it costs you to run your business. By calculating your Gross Profit Margin , you can see how you need to price your jobs. Without knowing your Gross Margin, it is safe to say that your company will fall short.

What is Gross Profit Margin?

Gross Profit Margin is measured by the Revenue minus COGS (Costs Of Goods Sold), then divided by the Revenue itself. This is calculated to see how well the company is performing financially after the revenue and the Cost Of Goods Sold is deducted. Most companies would want to calculate this to see how much they have left after their sales. What you need to keep in mind is that the gross profit margin does not equal the margin for the whole business; it only equals the percentage of the sales revenue, and therefore indicates how well the company is using its resources. Generally speaking, the higher the percentage, the better the company is performing.

The metric would look like this:

Gross Profit Margin (calculated in %) = (Revenue – COGS) ÷ Revenue

What is Gross Profit and Net profit?

Gross Profit is the profit that is made after excluding the costs of the goods that has been sold. To not cause any confusion, Gross Profit should be calculated before calculating the Gross Profit Margin so that you will be able to know the Gross Profit (also known as Gross income) before calculating its margin. The formula for this would be:

Gross Profit = Revenue – Cost of Goods Sold.

Net Profit is the amount a company would have left after the taxes and operating expenses such as rent, payroll, or insurance have been deducted from the company’s revenue. On your income statement, the amount that your company has made after the Cost of Goods, operating expenses and taxes have been deducted is the Net Profit.

From receiving regular income statements, you should be able to calculate your average revenue, gross profit, and net profit as well as your operating expenses.

How is Gross Profit Margin useful?

Small companies and startups should be looking at a gross margin of at least 30% when pricing jobs. This means that if your company made £30,000 in sales revenue and the cost of goods sold were £5,000, the Gross Profit Margin would be 83% and the mark-up would be 500%. By keeping an eye on your gross profit margin, you can ensure you are charging the correct amount for your jobs, and not losing money.

How Tax Agility can help

The team at Tax Agility can help small business owners and aspiring business owners with their finances and show them how they can stay on top of their spending, making budgets, and making sure that their profits are steady. We are always eager to help out new and future businesses grow successfully.

For more financial advice on growing your business, contact Tax Agility on 020 8108 0090.


hotel owner in front of door with open sign on it. Illustration

Run a Better Business with Accountants for Hotel Owners

hotel owner in front of door with open sign on it. Illustration Late to bed and early to rise, running a hotel is no piece of cake. It requires a lot of hard work and dedication, and with the holiday rush, summer is an overwhelming season for many hospitality businesses. At Tax Agility, we believe too much business should never be a bad thing. With offices located conveniently throughout London, we’re here to help your hotel run smoothly even when there’s too much to do – here’s how.

Managing your finances

Whether you’re a small bed and breakfast, a hostel or a chain of hotels, Tax Agility is able to manage your finances in a cost effective and time efficient manner. We can provide you with an array of accounting, tax and bookkeeping services that are bespoke to your needs. We pride ourselves on being specialist accountants for hotels and we know what industry specific tax aspects to look at, like capital allowances.

Accounting software to the rescue

We aim to make your life easier by taking some of the workload off your shoulders, so let us introduce you to Xero – an easy-to-use cloud-based accounting software that can be perfectly tailored to your hospitality business. We can use Xero to prepare your year-end tax returns, which will mean a lower accounting cost for you. Xero has an interface that integrates your current bank accounts, credit card reports, receivables, payables, tax liabilities, VAT and more, making life so much easier when every minute of your time is precious.

London’s local accountants

One of the biggest pros of working with Tax Agility is our accessibility. This not only means that our team of hotel accountants is friendly and approachable, but that we are also happy to serve businesses locally across London. We have offices in multiple locations, and if your hospitality business is based in Putney, Wimbeldon, Fulham, Hammersmith, Richmond or Central London, give us a shout and we can arrange to meet you face to face to get to know your accounting needs. We’re all about building meaningful relationships in order to become financial partners you can trust, and if you’re open to networking opportunities, we can even connect you with relevant clients in your area.

Tax Agility hospitality accountants

So if you’re a hotel owner or manager and want to ensure the growth of your hospitality business is managed efficiently and professionally, give Tax Agility a call to talk to our hotel accounting specialists. You can reach us on 020 8108 0090 or via our contact form.


GDPR countdown clock-alarm clock with date of GDPR initiation

Last minute GDPR preparation for small businesses

GDPR countdown clock-alarm clock with date of GDPR initiationGDPR is a hot topic these days and rightly so. 25 May 2018 is the day the new EU General Data Protection Regulation swings into full gear, and with it come hefty fines to those who are found non-compliant.

We’re excited to be GDRP compliant ourselves, and as your small business accountants, we encourage you to take preparations seriously too. With just over two weeks to go, here’s your last-minute checklist to help your small business come to grips with the main points of GDPR compliance.

Your last-minute GDPR checklist

  1. I’ve conducted an information audit. – You’ll need to do this to identify how you process data within your organisation.
  2. I’ve mapped and documented my company’s data flows. – You’ve documented the results of your audit, wrote down what personal data you hold, how you got hold of it, who you share it with now and what you plan to do with it in the future. You should also implement an appropriate data protection policy that can demonstrate accountability under GDPR.
  3. I’ve identified my company’s lawful basis for processing data. – There are six: You can hold information if an individual has given clear consent, if the processing is necessary for a contract, necessary for a legal obligation, or to protect someone’s life. A basis can also be found if processing private information is necessary for you to perform a task in the public interest or legitimate interests. Make sure you clearly document your justification for relying on a lawful basis.
  4. I’ve reviewed how my company is asking for consent. – You’re asking for it in a transparent and prominent manner. Consent cannot be a precondition for your services, and you must keep records of an individual’s consent. Make sure to emphasise that consent can be withdrawn anytime. For processing the data of anyone under the age of 13, you need consent from a parent or guardian.
  5. I’ve provided privacy information on my website and in forms I send out. – The information must be short and clear, easy to understand and easy to access. If it’s targeting children, you must make sure it’s written in a way that’s understood by them.
  6. I know what to do when someone asks to see/change/delete/restrict access to their personal data. – They can ask for this verbally or in writing, and either way you’re obliged to comply with their requests free of charge within 30 days.
  7. I know that the data belongs to the people, not to my business. – If they ask for it and want to reuse it for their own purposes, they can.
  8. My business knows how to monitor and regularly review my compliance with data protection policies and data security.
  9. I’ve trained my staff on data protection.
  10. I’ve taken technical and organisational steps to make sure data is securely protected.
  11. I’ve nominated a Data Protection Officer (DPO).Check with ICO if you’re required to have one and appoint a member of staff.
  12. I have data breach procedures in place, including a notification process. – If there’s been a data breach, you must notify the authorities within 72 hours of becoming aware of it.

Tax Agility, GDPR compliant accountants

Accountants are known to handle highly sensitive company information, and at Tax Agility, we work hard to ensure yours is kept secure. This means that you don’t need to worry about the privacy of your data while we continue to provide top-notch services to small businesses across London. From accounts and bookkeeping to payroll services, tax planning, tax investigations and more, contact us today to find out what London’s Local Accountants Tax Agility can do for your small business in: Putney, Wimbledon, Fulham, Richmond, Hammersmith and throughout London from our Central London office in Cavendish Square.


African black woman starting new business

What’s the hardest thing about starting a new venture?

African black woman starting new businessA study commissioned by Virgin Money asked 500 entrepreneurs what the hardest thing about setting up a new business is. Taking time off for holidays, working long hours and not having much disposable income came out on top, but struggling to keep accounts up to date and managing finances effectively also made it into the top 30 challenges.

Challenges of starting a new business

According to Virgin Money’s survey, entrepreneurs starting a business struggle the most with the following:

  1. Taking time off/holidays
  2. Working long hours
  3. Not having as much disposable income
  4. Striking a work-life balance
  5. Working weekends
  6. Getting customers
  7. Making a name for yourself and the business
  8. Never being able to switch off
  9. Spending time with family
  10. Ensuring accounts are up to date
  11. Completing admin
  12. Believing in yourself
  13. Taking work home
  14. Spending time with your partner
  15. Finding time for hobbies/other interests
  16. Managing finances more effectively
  17. Socialising with friends
  18. Having patience
  19. Staying motivated
  20. Finding/hiring employees
  21. Being able to deal with problems
  22. Being able to foresee problems
  23. Networking/meeting people
  24. Legal work
  25. Understanding jargon such as P&L, Net Profit, Gross profit etc.
  26. Writing up a five-year plan
  27. Dating/meeting new people
  28. Family/partner trusting you when you promise the venture would be a success
  29. Being more organised

Don’t be baffled by bureaucracy

Running your business is not easy, and at Tax Agility, we can at least help remove your accounting frustrations when you’re setting up a new business. In particular, the overly bureaucratic tax system can be confusing, and then there’s also the burden of general accountancy work such as bookkeeping and VAT returns. Our friendly, professional team can support you and free up your time, enabling you to focus on other important things, like your work-life balance.

Starting a business with Tax Agility

We have a team of small business accountants ready to support and work with you to evaluate your business plan, put the right financial structure in place, meet regulatory requirements and get your business up and running as quickly and as smoothly as possible. We can assess your financial requirements, provide advice on funding, and advise you on the most suitable structure for your business. And once you’re up and running, we’re happy to stay by your side to manage your finances and help your business grow.

For more information about starting a business with Tax Agility, check out our Accountants for Startups page.


Business advice for SMEs: Six tips for running a better business

Starting a business can be an exciting, yet sometimes daunting, process. To help you with your new enterprise, Tax Agility’s team of accountants for small businesses and startups are here to work with you to get your business trading as soon as possible.

Once you’re up and running, there are steps you can take to ensure that your new venture has the best possible start in the current economic climate.

Here are six things you can do to run a better business:

1. Make a plan and stick with it

When you first started your business, you formulated an initial business plan that covered every aspect of the development of your new company, from acquiring funding to defining your marketing strategies. Your plan has gotten you this far so don’t disregard it now. Instead, review it regularly and adjust it to accommodate changes and challenges within your operations and the economy. Studies show planning and goal-setting give new business owners a greater chance of long-term success. As the saying goes, “if you fail to plan, you plan to fail”.

2. Build an online presence

Potential clients no longer skim the yellow pages or trek to the local library for information on how to solve their problems. So how do people search for solutions today? They go online and find companies like yours that can help them out. If a new company doesn’t hold an online presence, it might as well not exist. Your business’s online profile doesn’t need all the bells and whistles, but a basic website should provide users with contact details, an “about page,” and what you have to offer. This will generate more business and keep your operation competitive.

Don’t forget about social media either. Use it as a way to connect and engage with your customers. Loyal followers translate to a steadfast customer base, so focus on providing quality content.

Looking for more information on how to build an online presence? Check out our “Is a website still important and what about social media?” article.

3. Hire help

As your business grows, tasks and responsibilities will become more complex and you may not have the skill set to deal with them on your own. To allow your business to progress, you may need to make a few hires. You don’t have to worry about figuring out the best way to pay them and how many new hires you can afford as Tax Agility can help you with all your payroll needs. We have payroll services to help small businesses overcome this common hurdle.

4. Make your invoicing effective

Invoicing may seem like an obvious process, but it’s something many small businesses struggle with. Make sure your small business is invoicing correctly by creating documentation to outline payment terms describing how, when and where your customers need to pay you. Add it to your invoice template so it’s clear to your customers. Even better, use invoicing software to automate the process. Make sure all the invoices are digitally archived and filed for quick accessibility, should the tax authority come for an audit.

5. Take advantage of cloud-computing software

As your business grows, it demands more time from you and you naturally want to know where to focus your strengths. Is it sales and account management? Maybe marketing? Cloud-based accounting software provides ways to create snapshot reports so you no longer need to wade through Excel spreadsheets to come up with your conclusions. One of the most popular cloud-based solutions, Xero, is very intuitive and easy to learn. It has an interface that integrates your current bank accounts, credit card reports, receivables, payables, tax liabilities, VAT and more. Also, as many accounting firms, including us, can use Xero to prepare your year-end tax returns, it means a lower accounting cost for you.

6. Find the right accountant

You can’t do everything on your own and there’s no shame in asking for help every now and again. As a small business owner, there will be many things you will be responsible for, some more daunting than others. Our chartered accountants at Tax Agility can manage your accounts, books and other finances so you don’t have to. Don’t worry, you’ll still be able to work on it too – cloud accounting software Xero allows more than one person to have access and to make changes to the information.

We have a philosophy at Tax Agility: you win, we win. Our expert accountants are dedicated to making your business a major success and so we will do everything we can to help you.

For more about building a better business, read our how to better your business page so you’re always on the road to success. You can also give us a call on 020 8108 0090 to discuss how we can help your small business grow.


Millenial concept - Young man working

Why millennials should matter to SMEs

From supporting a cause to making your website mobile-friendly, here are four suggestions on how small businesses can attract millennial consumers.

Millenial concept - Young man workingSince the term millennial first started taking off, the oldest members of the generation have grown from tech savvy teens to digitally-connected adults now in their mid-30s with jobs and purchasing power. SMEs are missing out on big bucks if they don’t target this generation of conscious consumers.

Big mistake, especially when you consider that according to recent research, millennials would much rather spend their money to support small businesses than large corporations. Makes sense for a generation that values independence, shopping locally and has an interest in the authentic stories behind the products they purchase. They’re also likely to be brand loyalists so if your business is ready to tap into the millennial market, it’s high time to revise your business strategies. As local London accountants for small businesses, we’re here with a few tips to get you started.

Have an influencer endorse your product

Make your product or service stand out with the help of social media influencers. A simple retweet from a prominent online persona will make your brand visible to thousands or even millions of social media subscribers. Did you know that if one influencer shares one of your posts, your visibility will be boosted by 31.8%? So just think about what happens when you get more than one influencer on board. If you’re business sells cosmetics, for example, you’ll want to contact beauty bloggers as well as vloggers who do makeup tutorials on YouTube. They’re already getting loads of freebies though so do some research to find out who’s interested in your profile and then start networking and building relationships.

If you care, they care

Millennials tend to be socially responsible consumers and they are eager to fund causes they care about. They’re likely to participate in crowdfunding campaigns, donate to charities and are looking to make a social impact. Millennials want to make the world a better place, so if they see that your company cares for a cause as well, they’re more likely to be interested in you and your business.

Make your website mobile-friendly

Roughly 80% of millennials own smartphones and if your website is still not mobile-friendly you’re missing out on your chance to be seen. It’s also important to make the page responsive, because nobody has time to wait more than two seconds for a webpage to load anymore; there are cat videos waiting to be viewed.

Have a Plan

Repositioning your brand to attract millennials takes time and effort, and it’s important to keep your cash flow positive in the meantime to sustain your operations. At Tax Agility, we’re all about financial performance and control. We’re small business accountants with local offices around London in Putney, Richmond and Cavendish Square. We’ll work with you to examine your numbers and provide practical advice on the strategic decisions that will take your business forward and make you more profitable.

If you want to talk to us about how we can help you build a better business or you’re interested in our small business management consulting service, contact us today on 020 8108 0090 or get in touch via our contact page to arrange a complimentary, no obligation meeting.