Small Business

The complete guide to business funding

Finding the right source of funding is key to the success of every start-up. Learning all about funding, as well as the tips when seeking out a business loan, is vital on the road to growth.

Turning an idea into a business and growing an operation requires money. To help kick-start, sustain, or expand the business, entrepreneurs look to the usual sources of funding including family members, angel investors, crowdfunding, loans and grants.

Suffice to say, the routes to funding are many and there isn’t a right or wrong approach. It is all down to how you manage the process. If you manage it well, your business will receive a big boost. But if it is mishandled, funding can lead to a destructive cycle of debt.

At Tax Agility, our small business accountants work with many entrepreneurs across London helping them with financial matters. In this article, we aim to discuss different types of funding and how to go about acquiring it.

The three types of funding

Most people are aware of the two basic routes to getting money: either through trading away ownership of your company, known as equity; or through borrowing money, known as debt. A hybrid of debt and equity financing called mezzanine financing is the third option. Mezzanine financing is often used in commercial real estate purchase and it allows the lenders to convert unpaid debts to an equity interest in the company in case of default. As the first step of funding is in deciding which route you want to take, let us take a step back and discuss each option properly.

Debt

A simple online search on ‘small business financing’ will reveal many sites offering small business loans, with most of them showing images of cheerful and seemingly successful models as if to say debts (borrowings) are good for you and if you take on a loan, you can look as brilliant as the models.

Debts can spur growth if they are used right; but make no mistake, acquiring a small business loan is actually incurring debts that you have to repay the loan plus interest within a specific time period without fail. If you are on the road to profitability, paying off the loan may seem easy, but when you are hit with a series of cash-flow gaps or going through a low period with declining sales, paying off the loan can be a real struggle.

Another reality is that many lenders do not want to lend you the money on the basis of a great idea. They want to see substantial track records and/or business assets which can be used as collateral. In other words, they want some form of security that you can pay back the loan.

Having said that, financing your business through incurring debt does have its benefits and they include:

• Unlike equity, you retain ownership of your business.
• Loans are widely available; and because it is rather competitive, there are lenders who will consider small business loans without collateral.
• The interest rates can be low, especially if you seek out government-backed schemes.
• Interest paid on business loans is a deductible expense.

Equity

When lenders ask for a percentage of ownership in exchange for the money your business requires, it is equity financing. The lenders involved could be financial institutions or public investors, as well as angel investors who usually come in the early stage to help profitable small businesses in their efforts to grow.

The advantages of equity financing are:

• Your investors have a shared interest in your growth. This can be particularly beneficial if the investors have connections, knowledge and experience in your industry and are well-placed to help facilitate this growth.
• There is no need to make any ongoing repayment. This is attractive to start-ups that are not making a profit yet and/or are struggling with their cash flow.

However, the benefits have to be balanced with the primary disadvantage of equity funding: a loss of control. While certain investors may be rather hands-off and trust your abilities and judgements, others can ask a lot of the companies that they have invested in. They may even want to exert control over decisions – in some cases everyday decisions – and this is where conflicts arise. Needless to say, finding equity lenders who align with your goals and vision is key here.

Mezzanine

Mezzanine funding is a creative blend of debt and equity and how it is structured depends entirely on the terms of the agreement and how the business events unfold. Traditionally, mezzanine is used for complex and large-scale commercial deals but recently, it has started to appear on SMEs’ radar as a funding option. How mezzanine financing works is it allows lenders to convert unpaid debt to an equity interest in the company in case of default.

Mezzanine funding is best illustrated with a simplified example here: assuming your business needs £100,000 to increase production in the next 12 months. The lender, a specialist mezzanine investor, lends you the money against a stake in the company’s ownership. Due to a delay in raw material and a decline in sales, you cannot pay back £50,000 of the £100,000 loan. In this instance, the lender can convert the unpaid £50,000 debt into shares and become co-owners.

Top tips for seeking a business loan

As chartered accountants, we are asked frequently by business owners about different types of funding and the best way to pursue it. The answers to these questions actually lie in two documents that are within your disposal: your business plan and the company accounts if your operation has been going on for a while.

Your business plan is your roadmap for business success. It helps you put aside your emotion and make a realistic evaluation of your idea and list out all the elements needed to turn the idea into a reality. It covers everything from market analysis to financial projections. However, please do not assume that it must be a rigid 200-page document which becomes obsolete the minute you finish writing it. Rather, your business plan is a document that asks hard questions and covers different scenarios. Most importantly, it allows you to be realistic and adapt when necessary.

If you have been trading for a while, then your company accounts are equally important. Containing a balance sheet, a profit and loss account and directors’ report, they represent how your company is managed and the strength of your financial position at present. While cash flow forecast isn’t part of your company accounts, its importance cannot be undermined because most lenders would want to see it. If you would like to know more about cash-flow, follow the link to this article “Five ways to improve your company’s cash-flow”.

In essence, before submitting any funding application, it is best to go through your business plan, company accounts and cash-flow forecast. You should also ask yourself all the questions that a potential investor would ask, including:

• How much do you need?
• How will the additional money help your business in more ways than one?
• How much will it cost your business?
• If it is a debt, how long will it take you to pay it back?
• If it is equity, how long until the investor will see a return on their investment?
• How will the business adapt if the business does not go according to plan?

Acquiring the funds for your business

In this section, we would like to discuss the sources you can go to acquire funding for your start-ups or small business.

Start-up loans

Knowing that most start-ups will struggle to get a business loan from a traditional bank, the UK government has set up the Start Up Loans Company to provide easy access to loans of £500 to £25,000 for budding entrepreneurs. The loans have a fixed low 6% interest per annum, plus it comes with free mentoring and exclusive offers to help kick-start your venture. You can find out more at www.startuploans.co.uk.

Bank loans

If your company and yourself have a good credit score and you can demonstrate profitability and growth, then it is likely that your bank may approve your loan application. At present, HSBC offers small business loans from £1,000 to £25,000 with 7.4% interest per annum – there is even a tool on their website allowing you to check your eligibility.

Peer-to-peer lending

The concept of peer-to-peer lending first appeared in 2005 with the idea of matching lenders with borrowers. One of the largest platforms today is Funding Circle, which is said to have helped 72,000 small businesses globally in obtaining unsecured loans. To make it easy for both lenders and borrowers, these peer-to-peer companies perform credit assessment and manage the repayment process. It is not all rosy however, as the collapse of Lendy in May 2019 saw thousands of investors losing a significant chunk of their investments.

Angel investors

Angel investors are individuals with wealth and connections who will invest in your business and they may also give advice pertaining to how your business is managed. In exchange, they usually want a percentage of your company. The one question most entrepreneurs have with angel investors is where they should begin looking for one – the answer is online. Newable, previously known as the London Business Angels, is a good place to start. Other sites that connect angel investors with entrepreneurs include Cambridge Angels, Seedrs and AngelList, to name but a few.

Venture capital

While angels are individuals, venture capital refers to companies made up of professional investors who look for companies with fast growth. Almost exclusively equity funding, venture capital deals with large sums of money, usually a substantial investment that can set the company involved on a path to initial public offering, hoping that when the shares hit the public market, they will make much more than what they have put in.

Crowdfunding

Many people assume that crowdfunding and peer-to-peer lending are the same but they are different in reality. Crowdfunding sites like kickstarter allow individuals to contribute to a project (which can be a creative film or a new generation product) and may or may not receive a reward in return.

Grants

In the UK, grants provided by the government and/or local councils can assume many forms – they can range from broadband subsidy (up to £350) to research in agri-tech (up to £50,000) in a specific geographic area.

Love money

The term ‘love money’ refers to money borrowed from friends or family members to start or grow a business venture. It is highly common among entrepreneurs because the lenders do not usually ask for collateral, do not often include interest, plus they are more likely to provide you with far more flexibility when it comes to repayment. Keep in mind, however, that this form of funding is not without its risk. Taking money from friends and family can lead to rifts, resentment and even the complete destruction of relationships, so tread carefully.

Self-funding

Self-funding is hardly mentioned but at Tax Agility, we know from experience that the first person many entrepreneurs look for help is actually themselves. Driven by passion, entrepreneurs make use of personal savings, liquidate their assets, and some even max out their credit cards (incurring debts) to turn their passion into a business and work relentlessly to sustain it.

While the self-funding effort is admirable, it does pose a high personal risk. Also, it is worth noting that personal funds are usually finite, so it is wise to have a back-up plan and know when and how to source for additional funding is useful.

Get solid business advice from Tax Agility

In order to find the right type of funding, and to prepare your business for growth, you need sound business advice first. At Tax Agility, our chartered accountants help small businesses across London with more than just company accounts, tax advice and payroll. We believe that if you grow, we will grow too, which is why we are with our clients every step of the way in their journey towards success.

If you are ready to grow and expand your business, our management consulting services may be able to assist. The areas we cover include:

• Preparation of annual business plans, forecasts and projections.
• Management accounting and delivery of regular overview information.
• Review of credit control and cash management procedures.
• Attendance at key business meetings.
• Creation of strategic plans for business acquisitions and disposals.
• Advice regarding capital structure and business valuations.

To get in touch and see how we can assist in safeguarding your short and long-term financial health of your business interests, call us on 020 8108 0090 or fill in our online form.

This article was first published in 2018 and was updated on 28/08/2019.

If you found this useful, you might also like:

• Small Business: 5 ways to get new customers
• Accounting tips for small businesses
• Five ways to improve your company’s cash flow

This blog is a general summary. It should not replace professional advice tailored to your specific circumstance.

by Donovan

Accounting tips for small businesses

Running a small business is highly rewarding, but accounting and tax compliance are time-consuming tasks, so what can you do?

In 2017, a survey carried out by the marketing research company OnePoll with 1,000 working people suggested that the UK is a nation of budding entrepreneurs. The majority of respondents (54%) said that they wish to become their own boss at some point and maintaining a better work-life balance was cited as the most common reason.

While it is true that owning a business is fulfilling, many entrepreneurs also know that the process of running a business can be overwhelming. As a small business owner, you're in charge of many roles including product development, marketing, sales, customer service, IT and accounts, to name but a few. The reality is no one can do everything, particularly when it comes to accounts, tax and legal compliance. This is why most SMEs choose to work with an accountant the moment they start trading.

Regardless if you have been working with an accountant from day one or you have just started to consider working with one after trying to get by without, there are a few accounting tips which are useful for all small business owners that can help to prevent any nasty surprises or even get into trouble with HMRC.

Five accounting tips for small businesses

1. Keep accurate records

Although seemingly simple in theory, many business owners struggle with this mundane task and end up with a drawer overflowing with old receipts and a folder of invoices which they cannot track. If this scenario sounds familiar to you, it is time to engage a bookkeeper or outsource your bookkeeping task to an accounting firm like us, otherwise, the best way is to exercise some discipline when it comes to recording your incomes and expenses.

Why must you keep accurate records? Because without them you are likely to encounter a few issues including:

• You may not be able to claim legitimate business expenses and thereby lower your tax obligation which we will cover later.
• You may not have a clear view of your cash-flow situation.
• You may be fined by HMRC. Please allow us to illustrate this point by referring to this HMRC page which contains a warning: you can be fined £3,000 by HMRC or disqualified as a company director if you do not keep accounting records.

On the HMRC page, it says that ‘you (the director) must keep any other financial records, information and calculations you need to prepare and file your annual accounts and Company Tax Return’. This includes records of:

• All money spent by the company – receipts, petty cash books, orders and delivery notes.
• All money received by the company – invoices, contracts, sales books and till rolls.
• Any other relevant documents – bank statements and correspondence.

2. Meet your tax deadlines

As a small business owner running a limited liability company, you may be aware of the following tax obligations:

• VAT – if you are VAT-registered, you charge VAT on every invoice and also reclaim VAT charged on business purchases. You then pay the difference between sales VAT and purchases VAT to the government every quarter.

• Corporate tax – paying tax on profits from a limited company. For more information, follow this link to the article “Everything you need to know about corporate tax”.

• Self-assessment – the returns you file as a company director (if you are not taxed under PAYE). When it comes to self-assessment, the tax deadlines you must know are: 5 Oct (register for self-assessment), 31 Oct (paper tax returns), 31 Jan (online tax returns), and 31 Jan (pay the taxes you owe). Missing self-assessment deadlines will result in penalties as explained on this article “Self-assessment penalty: what happens if you miss the self-assessment tax return deadline?”

• PAYE – the taxes you pay from your salary. Please note that company directors who are taxed under PAYE and who do not have other sources of income are not required to register for self-assessment and file a self-assessment tax return yearly.

The beauty of working with accountants like us is that we can help to manage your company tax obligations, including PAYE if we are managing your payroll. We can also help you with your personal self-assessment. When it comes to taxes, our aim is to help you become tax efficient legitimately. If you are interested in our tax service, please call 020 8108 0090 or drop us a line.

3. Take advantage of cloud accounting software

In today’s digital world, small business owners should use cloud accounting software to their advantage, as it will allow them to stay on top of their finances with ease.

In April 2019, the introduction of the Government’s Making Tax Digital scheme meant that all VAT-registered businesses operating above the threshold (£85,000) are required to keep digital VAT records and send returns using a compatible software like Xero.

At Tax Agility, we are gold partners and certified Xero advisers. This means we have access to a whole host of benefits including 25% discounts on Xero subscriptions made through us. You can read more about Xero on our page "Xero, a powerful new way of managing your business accounts".

4. Claim all allowable expenses

Allowable expenses are essential costs that keep your business functioning. They can be wages, rent, business rates, repair and maintenance, to name but a few. These expenses are tax-deductible, meaning you can deduct them from taxable income legitimately when calculating the business’s profits. Essentially what it means is that after factoring in the expenses, you have a lower profit and thereby less tax to pay. However, it is important to remember that you cannot claim for costs that have a dual personal and business purpose. To find a full list of allowable business expenses, visit this HMRC page and select ‘expenses’ from the left menu.

5. Separate your personal and business finances

This is a strange one – you are not legally required to set up a separate bank account when starting a new business, but failing to do so will make your life very challenging. The main reason is because HMRC requires you to keep accurate company records as we have explained above. Apart from that, having a separate business bank account allows your company to:

• Gain a credit score and apply for loans when the business needs it.
• Have a business credit card to pay for legitimate expenses (meaning you do not have to use your personal credit card and make a claim later).
• Look professional.

Let Tax Agility manage your accounting needs

Bookkeeping and accounting, VAT, corporate tax, self- assessment, payroll and PAYE, these are all tasks that will consume a significant portion of your time. To help you manage your accounting needs, our dedicated small business accountants can take on the responsibilities for you, so that you can focus and put all your energy into growing and developing your business.

To find out how we can assist you, contact us today on 020 8108 0090 or get in touch with us via our Contact Page to arrange a complimentary, no obligation meeting.

This article was first published in 2015 and has been updated on 07/08/19.

If you found this helpful, take a look at:

• Small Business: managing rising costs
• Annual Investment Allowance explained: Tax relief for small businesses
• 7 key steps to growing a business online

This blog is a general summary. It should not replace professional advice tailored to your specific circumstance.

by Donovan

Small Business: managing rising costs

Managing costs is typically a top priority for SME owners, but is cutting expenses that don’t contribute to your bottom line always the right approach?

In 2016, Telegraph.co.uk ran a story stating that the average UK start-up spends £22,756 in its first year on costs relating to incorporation, legal, accounting, HR and general administration; these are the costs to get started. The figure excludes money spent on business-specific activities to maintain its operation because what it takes to run a business varies wildly from company to company. Taking inflation into consideration, the amounts spent by SMEs to get started and to maintain the business are likely to have increased since 2016.

At Tax Agility, our chartered accountants for small business in London have been working relentlessly with clients on how to best manage expenses and take control of business costs. In this article, we aim to discuss the different types of costs and share seven useful tips that can help you become more efficient in managing costs.

What are costs?

In business, the amount you spend that is related to the operation is known as costs. Costs can assume various forms including but not limited to:

• Fixed costs – these stay the same even if output changes
• Variable costs – these change according to the output produced or sold
• Semi-fixed or semi-variable costs – these change when there is a significant change in output
• Sunk costs – money invested which cannot be recovered
• Opportunity costs – the difference between a chosen action versus one that is foregone
• Avoidable costs – items that are not necessary

Putting those technical terms aside, business owners usually see costs associating with equipment, office rent, furniture, office supply, utilities, payroll, inventory, insurance, website (with or without eCommerce), marketing and subsidies (travel & meals), among others. Each of these costs is classified as fixed, variable, semi-fixed/semi-variable and sunk.

To get a good understanding on costs, it is often necessary to perform a cost analysis, an exercise that helps to attribute your expenses to the services you provide or the goods you sell. The aim of cost analysis is to empower you to make well-informed decisions, from how to set prices, know which services are more profitable than others and how to better control expenses in areas that have a lower margin, to name but a few. If you’d like to know more about how cost analysis can benefit you, contact one of our accountants today on 020 8108 0090.

Now, let’s take a look at a few common ways in which you can use to manage your business costs:

Monitor supplier costs

When talking about costs, every aspect of the resources used to produce goods or render services is always worth examining. The first thing most business owners should do is to monitor supplier costs and there are three ways to lower them.

The first is to ask for discounts or discuss what other value-adds they can give, particularly if you have always paid your bills promptly or are ready to sign a multi-year contract with them.

The second is to find other businesses who can share the supplier costs with you. For example, if you run a design agency and you are about to book an exhibition stand, consider partnering with a web consultant and share the costs.

The third option is to investigate a cheaper alternative without compromising on quality. The lowest cost is not always the best value for money, but like you, suppliers also respond to changes in the business market and there are suppliers who can strike a deal with you.

Better time management

William Penn, the founder of the Province of Pennsylvania in 1681 once said that “Time is what we want most, but what we use worst” – a quote that resonates deeply with many business owners who see themselves juggling multiple tasks simultaneously, including tasks that don’t contribute to the bottom line.

Knowing what to prioritise, when to let go, and how to delegate are valuable lessons which can help to restore balance and allow you to focus on things that are of the utmost importance.

One time-management technique that is widely used by entrepreneurs is to allocate a limited period for each task and block out all distractions while you are focusing on the specific task. Outsourcing is another proven approach to help combat costs and you can get some inspiration from our post “Hiring specialist contractors can reduce SME costs”.

Use space more effectively

An advantage of owning and running a small business is that you can be highly creative when it comes to office space and lower your rent and utilities. For example, if your current office is big because it needs to accommodate piles of documents that don’t require constant access, consider digitising them or putting them in storage as the cost of storage is usually cheaper.

Many entrepreneurs also opt to be home-based or use co-working spaces. Co-working spaces definitely deserve special mention as you get to meet freelancers and other business owners working on a wide variety of projects, which often leads to valuable partnerships.

Switch to the cloud

Forget about expensive servers and rigid hard drives that take up space, require dedicated maintenance and consume much power; reduce your IT and energy costs by switching to the cloud instead.

Cloud computing allows you to set-up a virtual office which in turn enables you and your team members to share files and communicate from different locations. It is also scalable – with Google Drive, for example, you can opt for 100GB, 200GB, 2TB and 10TB or more depending on your business needs.

If you’re looking for a good cloud accounting software, we’d recommend Xero; you can follow this link if you’d like to know more about Xero and how it can help to organise your business account and finance.

Make the most of software and apps

Apart from switching to cloud computing, there is a world of disruptive technology at your fingertips too. One tangible advantage that many SMEs can see is using peer-to-peer services like TransferWise to cut bank charges and achieve a better exchange rate when you need to transfer money abroad.

When it comes to meetings, focus on the substance of the conversation and let the AI-powered app Otter help you with note-taking – this app can transcribe voice conversations into rich notes with text, audio and images; it even has a function which allows you to search for key phrases. When it comes to boosting business efficiency, let project management software like Slack or Trello help you and your team to collaborate better and minimise downtime, thereby lowering your overhead costs.

Focus on quality

Improving quality is a tried and tested approach that leads to lower costs among manufacturers and it makes sense; fewer errors on the assembly lines means less wastage and increased output, which in turn attracts more customers and lowers the risk of lost business, negative public relations or even litigation.

Should business owners who provide professional services care about quality too? Absolutely, because quality is often a crucial differentiator in a crowded market. With competitions abound, you can’t just meet your customers’ expectation; you need to exceed it. The way quality can help to lower your cost, we will argue, is through customer retention as it is a known fact that you will spend more money to acquire new customers than to retain the existing ones.

Increase tax efficiency

The UK tax system can be complicated, especially if you have your hands full managing various areas of your business. To keep abreast of the latest tax incentives or meet HMRC deadlines, rely on our expert chartered accountants instead. With us handling your tax responsibilities, you can put your energy into increasing your profits and growing your business.

Accountants can help you control your costs

Our small business accountants in London are here to help you minimise tax and maximise efficiency. With our accounting advice, you can save yourself time and money – and put your business first. All businesses are unique, and so are our specialised services. If you would like to arrange a one-to-one meeting to discuss your business and any tax queries you might have, we offer a no-obligation, free consultation.

Contact us today on 020 8108 0090 or get in touch with us via our Contact Page.

This article was first published in 2016 and has been updated on 31/07/19.

If you found this helpful, take a look at:

• Why your business should be accepting card payments
• Accounting and bookkeeping for small business
• Five ways to improve your company’s cash flow

This blog is a general summary. It should not replace professional advice tailored to your specific circumstance.

by Donovan

7 key steps to growing a business online

The internet has provided an immense opportunity for almost everyone to set-up and run a business online, but how do you set yourself apart and grow your online business sustainably?

As an accounting firm in London working with many SMEs, we have witnessed the tremendous opportunities that the internet has provided for our clients. It isn’t just a young person’s playground either – the assumption that only young entrepreneurs are making a name for themselves with successful web-based businesses isn’t true – there are many mature entrepreneurs behind successful web ventures too.

But what does it really take to build a successful online business? It may be safe to assume that many of you do not aim to be the next Mark Zuckerberg or Jeff Bezos, instead you are just looking to make your online business a little more successful, considering 56.1% of the world’s population has internet access and potentially they can all reach you. Furthermore, there were 1.8 billion online shoppers across the globe in 2018 according to Statista.com and a large percentage of them might be your target audience depending on what you do and sell. In terms of global e-retail sales, the figures were equally staggering – coming in at US$2.8 trillion in 2018 and are expected to reach US$4.8 trillion in two years. So to be successful online, we are talking about having the ability to attract more new clients from near and far to your website and turn them into buying customers.

It is with this in mind that we want to share tips that we have learnt from successful online entrepreneurs who use them to grow their business online.

1. Passion versus good business

For many people, the first step into the world of online business is through a passion or a hobby – something they enjoy doing becomes something they ‘could’ make money at. But in reality, passion doesn’t always mean good business.

To make your online business a success, you’d need to invest time and effort in research and know your audience first. Then you need to produce a solid business plan detailing:

• How do you describe your business?
• What is the goal?
• How do you plan to sell your products or services?
• Who do you want to sell to?
• Why should they buy from you?
• How much do you plan to invest?
• How much will it cost you to produce the products (if applicable)?
• How long does it take to produce?
• How do you plan to reach your audience?
• How do you plan to fulfil orders?
• How much do you plan to make?
• What is your business forecast?

Most people focus on profits but taking control of business costs is imperative. Cash flow is another area that requires dedicated attention. Referring to the amount of money going into and coming out of a business, cash flow is the life force of a healthy business.

Turning your passion into a business requires practical guidance from like-minded entrepreneurs. So if you need assistance pertaining to your business plan and cash flow, speak to one of our chartered accountants for small business today.

2. Give your online presence an upgrade

We’d be remiss in not talking about ‘online presence’. What does that even mean? Well, similar to its sibling ‘brand presence’, online presence is all about how your business appears to others online.

Many SMEs developed their website years ago and haven’t given it much thought since then. Chances are, the dated look and feel will not instil confidence in your audience. If your website still has a 90s look, then it is time to give it an update, build a conversion funnel, perform A/B testing, and even refresh your content.

In this day and age, having a responsive site is a given because in 2018, 52.5% of website traffic worldwide was generated through mobile phones according to statista.com. Using good images to showcase your products is also a given. If using a professional photographer is not in your budget, consider buying stock photos.

3. Make your online presence about your customers

A website can be a great place to talk about your company and get across all of your great points, your accreditations and why you’re so brilliant. But when a website tips too far in the direction of self-congratulations, you can start to lose sight of the purpose for your website: the customers.

Regardless if your customer comes to your site to buy a pair of shoes, look for holiday ideas, or seek out a plumbing service they urgently need, they only give your website a couple of seconds to reassure them that you can address the issues they look to solve and meet their needs.

Website visitors are notoriously impatient and will go elsewhere if you don’t provide the right information on the right pages. So make your website about what your customers want from your business – not what you want to tell them about your business.

4. But don’t be afraid to show who you are (at the right time)

We did just say in the previous point that the website should be about the customers, but it doesn’t mean they don’t want to know who they are buying a product or service from – it just needs to be in the right place and at the right time, meaning when they choose to find out who you are, they can get the information easily.

An ‘About Us’ page is the best place to tell a customer all about your business and establish the ‘trust’ between you and them. Tell them what sets you apart from your competitors, what are the values and principles driving your business, who is the person behind the business, what are your qualifications and credentials, to name but a few. If you have logos and certifications from trusted trade bodies and consumer watchdogs, display them prominently throughout the site too.

On product or service pages, you can also make use of icons or accordions (a vertically stacked list of items) to show information that can help to build trust between you and your customers.

5. Think landing pages

If you use Google Analytics, chances are you may see that most of your visitors don’t necessarily land on your home page and then use the menu bar to locate subpages.

For a large number of product and service sites, your potential customers come to a landing page first – landing pages are mini portals pertaining to a group of products or services and they usually funnel organic traffic to the right product or service page.

It must be said that landing pages need not just be directly offering products and services – they can also be offering an answer to a question that a potential customer is typing into their search engine of choice. So if a potential customer is asking a question about something that you provide, you want to be the one that answers their question to their satisfaction.

If you’d like to know more about landing pages and how you can make your website work smarter for you, follow the link to our Better Business page.

6. Social media

Many businesses are on social media, but not everyone can comfortably say that social media has been generating sales for them.

Social media is a catch-all term for a variety of apps and websites that serve the purpose of, essentially, allowing people to connect with another in a variety of ways. Every platform is different and each one has its own strengths and weaknesses.

Some of these platforms allow you to build brand awareness and communicate products or services to potential customers (such as Facebook or Twitter), while others can allow you to communicate directly with customers in a modern way (such as WhatsApp or Snapchat), can act as a business registry (such as Yelp) or can help you connect to other businesses and influencers (such as LinkedIn).

Finding out which platform works for you requires research and analysis. Although there isn’t a one-size-fits-all approach, the shared commonality among them is they are platforms for you to build relationships with prospects and existing customers. These two words – build relationships – indicate time and effort, which means investment, so it pays to work out how much you want to invest and for how long. Also, like everything else, be mindful that social media is a tool and not a solution to growing your business online.

In our article “How to grow your business: social media”, we share the advantages and disadvantages of social media, as well as tips to grow your business on social media; follow the link and give it a read if you are interested in this subject.

7. Make use of ‘traditional’ media

While social media is on everyone’s radar, don’t ignore traditional media either – yes you heard that right. The thing is, over the years there has been a shift in the world of media – we are seeing more and more local or regional news portals springing up online – thanks to the accessibility and low financial barriers that allow local, citizen journalism to flourish. Many of these news portals are after community-based stories that could intrigue their readers.

Supporting these media outlets and community-based stories are often a good way to get the name of your business out there locally or regionally. At a time when internet boosts trading opportunities across borders, connecting with your local audience and building a strong community presence is more important than ever. This is because the local residents know that when they purchase from you, their money will be circulating locally and thereby allowing the local community to thrive. Moreover, because you are local, you may offer a genuine customer experience that other online giants may not have.

Tax Agility can help small businesses in London

At Tax Agility, we work with small business owners across London helping them to get their financial matters in order so they can focus on growing their business, online and offline. If you want an accountant who truly understands your small business, contact us today on 020 8108 0090 or get in touch via our contact us page to arrange a complimentary, no-obligation meeting.

Our areas of services include:

• Accounting and bookkeeping specific to small business
• VAT
• Payroll services
• Management consultancy
• Tax

When it comes to business growth, one thing to bear in mind is that there is no silver bullet and every business is unique. Also, change is a constant in the world of business. Online customers are particularly fickle, technologies are changing all the time, as are search engines and the way people use social media. Hence, it pays to stay lean and agile, so you can adapt quickly.

Best of luck to your online business.

If you found this helpful, take a look at:

• Why outsource your payroll administration
• Everything you need to know about corporate tax
• Accounting and bookkeeping for small business
• VAT specific to small business

This blog is a general summary. It should not replace professional advice tailored to your specific circumstance.

by Donovan

Why your business should be accepting card payments

As almost half of all adults in the UK carry less than £5 cash on them, businesses should accept card payments to remain competitive.

According to UK Finance, the body that represents leading finance and banking firms, debit card payments surpassed cash for the first time in 2017 with a total of 13.2 billion transactions made. The percentage of card purchase is also set to grow year after year, predicted to reach a lion share of 79% of all transactions made by 2026.

For many UK-based small and medium enterprises (SMEs), accepting card payments isn’t an option but a necessity, because failing to do so can drive a potential customer into the arms of a direct competitor. In fact, according to a Barclaycard survey, around one in three adults would consider cancelling a purchase if a retailer didn’t accept card payments.

At Tax Agility, our team of chartered accountants work very closely with SME owners across London, and we understand the concerns shared by many SME owners with regards to card payment, particularly card fraud. So in this article, we aim to discuss the best ways to integrate card payments for your business as well as methods to prevent card fraud. Before we start, let’s take a look at the benefits of accepting card payments.

The benefits of accepting card payments

Accepting card payments brings numerous benefits to a small business owner and here are the top favourites:

You’re likely to get more sales

Research has shown that consumers spend more and are more likely to make impulse purchases if they can pay by card. Prelec and Simester of MIT did one of the most significant studies in 2001, which found out that shoppers spend up to 100% more when using their card instead of cash. Other researchers also found a similar pattern.

You can compete

Your competitors may already be accepting card payments and meeting the needs of consumers today. By being able to accept card payments, you are then capable of competing.

It’s safer and more efficient

With less cash in hand, you are reducing the time spent counting money and reconciling your accounts, given that most cloud accounting software can link to your Electronic Point of Sale digital systems directly – allowing you to know the total sales amount by pressing a button. Also, as you don’t have to transport the cash to a bank, you can significantly reduce the risk of being robbed.

How do I start accepting card payments?

The first step to accepting card payments is determining where the transactions are made. To accept debit or credit cards in a physical venue, you need a card reader and a merchant account, though in some instances you can also accept payments on a smartphone or tablet. To accept credit cards online, you need an e-commerce site and a payment gateway (like Paypal).

For in-store card payments, you can typically choose one of the following three types of electronic points of sale (POS) systems:

• Countertop card machines - Typically recommended for high street retailers, small goods stores and service providers. These terminals are fixed and part of a countertop till.
• Portable card machines - The ideal solution for retailers in the hospitality industry, e.g. bars, restaurants and cafes. This type of device allows you to accept credit and debit card payments from anywhere on your premises.
• Mobile card machines -  These terminals are designed for businesses whose work involves a high volume of movement across the country such as tradespeople, contractors, taxi drivers and couriers. The machines utilise mobile connectivity and allow you to accept card payments wherever you have a network reception.

Please note that not all payment machines come ready to accept Apple, Samsung and Android Pay, so it is worth checking with the provider considering the increased popularity of these payment methods.

Beware of card fraud

According to UK Finance, £1 billion was lost to fraudsters in 2017, and card fraud accounts for 80% of all recorded fraud cases. Merchants, i.e. small business owners, may be liable when fraud happens, which is why it pays to stay vigilant and make sure that you follow the right process to mitigate risks.

The Barclaycard website outlines a few common card fraud scenarios and determines who’s liable in each situation:

• Card fraud happens when a customer pays for your services/ products using a contactless card or a Chip & Pin method – the merchant is not liable
• Card fraud happens when a customer pays for your services/ products not using a contactless card or a Chip & Pin method (meaning they use the Chip & Signature method, or you have to manually key in the card number) – the merchant may be liable
• If your customers pay for a service/ product by calling you up and supplying the payment card details over the phone or via postal mail – the merchant is liable
• If you take an online payment using the 3-D Secure method like Mastercard SecureCode, Verified by Visa and American Express SafeKey – the merchant is not liable
• For online payment that is processed without the 3-D Secure method – the merchant is liable

Tax Agility works with small business owners

Although we can’t recommend any particular brand of EPOS systems, we have worked with many small business owners across London to know that card payment is an issue. As a result, we have put together this blog post in the hope that it will be helpful for you when you’re deciding whether or not to accept card payments.

In addition, if you’d like to talk to us about any of the financial issues you face, from bookkeeping to tax planning, please give us a call on 020 8108 0090 or get in touch with us via our contact page.

If you found this interesting, you might also like:

• Does HMRC object to putting family members on the payroll?
• Guide to setting up a medical practice in Central London
• Guide to setting up a gastropub in Central London
• Guide to setting up a retail outlet in Central London

by Donovan